Digital Marketing Specialist

Digital Marketing Specialist

Contract Duration: 8-9 Months Work Location: Hybrid - Toronto or Montreal, Canada

Objective

Execute digital marketing initiatives aligned with business objectives, audience needs, and campaign direction. Support web experience development, content activation, paid promotion, and performance optimization while maintaining high-quality digital experiences using Adobe Experience Manager (AEM).

Key Responsibilities

• Execute digital marketing activities aligned with established business objectives, audience needs, and campaign direction.
• Deliver digital content initiatives through web experience development, content activation, paid promotion, and performance optimization.
• Design, build, update, publish, and maintain web pages and digital content experiences using Adobe Experience Manager (AEM).
• Translate stakeholder requirements into effective web solutions, recommending improvements to page structure, user journeys, content presentation, and calls to action.
• Manage multiple concurrent web deliverables from intake through publication, coordinating with stakeholders to clarify requirements and deliver accurate work within established timelines.
• Apply accessibility, search engine optimization (SEO), brand, content governance, and quality-assurance standards consistently across digital experiences.

Qualifications

• Experience executing digital marketing activities and delivering digital content initiatives.
• Experience using Adobe Experience Manager (AEM) to design, build, update, publish, and maintain web pages and digital content.
• Ability to translate stakeholder requirements into effective web solutions and recommend improvements to user journeys and content presentation.
• Experience managing multiple deliverables and coordinating with stakeholders to meet established timelines.
• Understanding of accessibility, SEO, brand standards, content governance, and quality assurance.

Nice to Have

• Experience with paid digital promotion and performance optimization.
• Experience improving web page structure, user journeys, content presentation, and calls to action.